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Envy Replaces Smiles in the Craig McDean Vogue Italia Shoot

By: Leslie Chen - Published: • References: vogue.it & fashioncopious.typepad
Beauty pageants are usually glamorized with bright lights, cameras, amazing outfits and impeccable hair and make-up. While the Craig McDean Vogue Italia photo shoot definitely has these things, it emulates a much darker feeling usually not associated with beauty queens.

Starring models Natasha Remarchuk, Irina Kravchenko and Juliana Schurig among others, the Craig McDean Vogue Italia editorial captured by photographer McDean contains none of the usual smiles flashed by pageant contestants but is instead full of sneers of envy and contempt. Complete with old school looks, like perfectly curled coifs and classic poufy dresses, the editorial is a nostalgic and honest look at what it takes to win that coveted crown.

Check out the Craig McDean Vogue Italia photo shoot for a behind-the-scenes peek at what truly goes on before and after the swimsuit competition. Stats for Sinister Beauty Pageant Editorials Trending: Older & Warm
Traction: 6,157 clicks in 89 w
Interest: 3.5 minutes
Concept: Craig McDean Vogue Italia
Related: 104 examples / 80 photos
Segment: Females, 12-55
Comparison Set: 38 similar articles, including: vibrantly minimalist editorials, dreamy manga-inspired editorials, and crimped hair editorials.