Craft & Crumb Makes It Easy for Consumers to Bake and Decorate Cakes at Home

By: Katherine Pendrill - Mar 16, 2017
References: craftandcrumb & thememo
In an effort to help consumer bake delicious and beautiful cakes at home, a pair of moms founded a company called 'Craft & Crumb' that delivers DIY cake kits right to the door of consumers.

Craft & Crumb is similar to meal delivery services such as HelloFresh, in that the focus is on using high-quality ingredients and simple recipes to help consumers cook more food at home. Each cake kit comes with disposable cake baking pans, dry cake mix, icing sugar for buttercream, coloring and all the decorations needed to make a gourmet cake. This means that consumers can easily bake something that is not just delicious, but also just as beautiful as something they might normally purchase from a specialty bake shop.