Scrullos is a "Crazy Beer" Concept from Sao Paulo
Rebecca Byers — March 23, 2016 — Lifestyle
References: packagingoftheworld
This example of craft beer can design was created by Rod Quina of Sao Paulo, Brazil. The intriguing example of craft beer branding was inspired by Quina considering a label on a beer he was drinking at his desk one day. The concept, centered around the idea of a "crazy beer" brand, avoids the conventional approach to beer branding that sees the need to portray the beverage as "dirty and heavy," instead opting for a clean, straightforward and sleek branding experience.
As discerning consumers look for products that feel custom tailored to their lifestyle, many brands are opting for ultramodern branding that instead puts the emphasis on the product and experience of the product itself.
As discerning consumers look for products that feel custom tailored to their lifestyle, many brands are opting for ultramodern branding that instead puts the emphasis on the product and experience of the product itself.
Trend Themes
1. Minimalist Craft Beer Branding - Opportunity for craft beer companies to differentiate themselves by adopting clean, straightforward and sleek branding experiences.
2. Ultramodern Branding - Brands can attract discerning consumers by opting for branding that puts emphasis on the product and the experience of the product.
3. Custom-tailored Products - As consumers look for products that suit their lifestyle, brands can cater to this demand by offering personalized and tailored experiences.
Industry Implications
1. Craft Beer - Craft beer companies can adopt minimalist branding to stand out in a saturated market.
2. Graphic Design - Designers can explore modern and sleek design concepts for branding and packaging.
3. Consumer Goods - Brands across various consumer goods industries can focus on customizing products and experiences to meet individual preferences.
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