Scrullos is a "Crazy Beer" Concept from Sao Paulo

By: Rebecca Byers - Mar 23, 2016
References: packagingoftheworld
This example of craft beer can design was created by Rod Quina of Sao Paulo, Brazil. The intriguing example of craft beer branding was inspired by Quina considering a label on a beer he was drinking at his desk one day. The concept, centered around the idea of a "crazy beer" brand, avoids the conventional approach to beer branding that sees the need to portray the beverage as "dirty and heavy," instead opting for a clean, straightforward and sleek branding experience.

As discerning consumers look for products that feel custom tailored to their lifestyle, many brands are opting for ultramodern branding that instead puts the emphasis on the product and experience of the product itself.