The urban explorers in Crack the Surface have to operate in relative anonymity because urban exploration is regarded as trespassing and against the law. You can watch the full video on the Silent-UK websites, with new ones coming out periodically.
Implications - Consumers are eager to engage with campaigns that transport out of the mundane. Crack the Surface is symptomatic of this desire to be transported outside of the familiar. Companies should consider creating unique experiences or campaigns that have an escapist element.