The #Cozmoments Campaign Advertises the New Cozmo Robot Toy

By: Joey Haar - Aug 17, 2016
References: anki & theverge
The main draw of the Cozmo robot toy from Anki is its apparent charm and mischief-making, having been billed by the company as "the little robot with a big brain and a bigger personality." Essentially, Anki sees the Cozmo robot as a real-life version of Wall-E. To make consumers appreciate that quality as well, Anki has released new series of marketing videos, entitled #Cozmoments, depicting some fictional situations in which the cute trouble-making robot might find itself.

The first video in the series shows the Cozmo robot doing what many toddlers might also do: teasing the dog. The teensy bot sneaks up behind a lazing golden lab, bops it on the tail, and laughs as the confused canine runs off to a new sleeping spot.