Organic Valley Brands Its Grass-Fed Whole Cow's Milk as 'Grassmilk'

By: Laura McQuarrie - Aug 5, 2016
References: organicvalley.coop & trndmonitor
'Grassmilk' is an organic grass-fed cow's milk product from Organic Valley that boasts a name unlike most comparable whole milk dairy products on the market.

The ultra-pasteurized homogenized Grade A dairy beverage boasts a formula that's free from antibiotics, synthetic hormones, toxic pesticides and any GMO ingredients and comes from cows that are fed only organic grass and dried forages.

With the rise of the health movement and the spotlight that's been put on plant-based food and beverages, the dairy industry has been suffering as many consumers are opting to purchase nut-based milk alternatives. By branding its grass-fed cow's milk as Grassmilk, Organic Valley presents a traditional dairy product as something that's seems much more like a plant-based beverage.