Rockstar

The CoverGirl 'Girls Can' Campaign is Candid and Inspirational

By: Farida Helmy - Published: Mar 11, 2014 • References: covergirl and adweek
The new CoverGirl 'Girls Can' Campaign is not only star-studded but it sends an inspirational message to girls all over the world to do whatever they want and take charge of their lives.

Taking on the very powerful "Girls Can" statement, the ad features influential women like Queen Latifah, Sofia Vergara, Ellen DeGeneres, Pink, Katy Perry, Janelle Monae, Becky G and a successful hockey player who are all credible and confident in themselves and what they have chosen to pursue.

The CoverGirl 'GirlsCan' ad was created by Grey in New York to celebrate female empowerment, and it debuted during the Closing Ceremony of the Sochi Games.

"I heard that girls couldn't rap. I rap," says Queen Latifah in the ad. "Girls couldn't own their own businesses? I own my own business."

So yes, #GirlsCan.