These Covered Pretzels Evoke Memories of Birthday Celebrations

By: Katherine Pendrill - Apr 28, 2016
References: demetsflipz & foodnavigator-usa
The newest flavor for Flipz covered pretzels is based on a nostalgic ingredient often associated with childhood celebrations. Reminiscent of Pillsbury's popular Funfetti cake mix, the new birthday cake-flavored pretzels put a delicious twist on a nostalgic flavor.

The new Flipz's flavor consists of salty, bite-sized pretzels covered in a sweet birthday cake-flavored coating embedded with rainbow-colored sprinkles. The flavor is modeled after the taste of a yellow birthday cake with thick white icing that many people associate with childhood celebrations. As a result, young consumers are likely to be drawn to the familiar favor repackages as a shareable treat that can be taken on the go.

The new birthday cake-flavored covered pretzels give consumers a fun new way to enjoy a nostalgic flavor.