Gertrud Hegelund easily transforms from soft and pretty to rockin' and edgy. Be sure to check out more shots from the Cover Magazine February 2011 editorial in the gallery above.
Implications - As fashion moves away from a simple and classical aesthetic, bold and bright looks are taking over. Statement-making pieces are the choice among couture-craving consumers. Instead of blending in with subdued styles, the modern day fashionista is looking to stand out from the crowd with unique designs. With such a demand to be different, the creativity among fashion companies will be pushed even further.