The Saab Fashionista Evokes Karl Lagerfeld & Chanel Style
The Saab Fashionista is the ultimate hybrid auto concept of French college Creapole-ESDI student and aspiring auto designer Mayeul Walser.
Karl Lagerfeld and ‘Chambre Syndicale de la Haute Couture’ member Chanel are the inspirations for Mayeul Walser’s Saab Fashionista 2+2 sports coupe. Walser’s goal was to merge futuristic sci-fi with haute couture fashion icons.
Beyond its modern and provocative design, The Saab Fashionista is based on the Chevrolet Volt powertrain.
Karl Lagerfeld and ‘Chambre Syndicale de la Haute Couture’ member Chanel are the inspirations for Mayeul Walser’s Saab Fashionista 2+2 sports coupe. Walser’s goal was to merge futuristic sci-fi with haute couture fashion icons.
Beyond its modern and provocative design, The Saab Fashionista is based on the Chevrolet Volt powertrain.
Implications - In the last few years, there has been a shift in consumer psyche, with many wanting to support companies that create products beneficial for the environment. One way a company can capitalize on this is by investing in eco-friendly products that they can explicitly market as Green. This will engender goodwill for the brand among eco-conscious shoppers and the enviro-media.
