Karl Lagerfeld and ‘Chambre Syndicale de la Haute Couture’ member Chanel are the inspirations for Mayeul Walser’s Saab Fashionista 2+2 sports coupe. Walser’s goal was to merge futuristic sci-fi with haute couture fashion icons.
Beyond its modern and provocative design, The Saab Fashionista is based on the Chevrolet Volt powertrain.
Implications - In the last few years, there has been a shift in consumer psyche, with many wanting to support companies that create products beneficial for the environment. One way a company can capitalize on this is by investing in eco-friendly products that they can explicitly market as Green. This will engender goodwill for the brand among eco-conscious shoppers and the enviro-media.