This is the first hotel in what the fashion family is hoping will be a series. The next hotel is scheduled to be in Kuwait. I like how The Hotel Missoni Edinburgh has taken care to make every detail is cohesive with the fashion brand, right down to the waiter’s aprons.
Implications - Consumers are looking for ways to inject some sort of luxury into their lives. Products that are exclusive in nature are appealing to those who desire an element of prestige in their daily lives. Companies trying to increase their value on the market could come out with more items like this.