Ricola's Cough Medicine Ads Show Sickness Getting in the Way

By: Laura McQuarrie - Oct 9, 2014
References: ricola & adsoftheworld
This funny cough medicine ad series for Ricola shows just how easily the delivery of a message can be drastically altered by a pesky cough. The colorful print ads make statements like "You look good," "She's just a friend," and "We're having a baby," but these words are interrupted by coughs that change the meaning of phrases that are supposed to sound positive.

When you have got a cough or a sore throat, sometimes it can be enough of a challenge to get any words out, but these Ricola ads note that when you're got a cough, you want to make sure that your good news sounds like good news, rather than something that you'd rather not say at all.