Cottonelle Ad Campaign Crowdsouces Answer to 'Which Way Do You Roll?"

By: Katie Cordrey - Published: Jan 17, 2010 • References: cottonelle & ahensnest.blogspot
Maybe the most important bathroom controversy, aside from the one around ‘seat down vs seat up,’ is which way the toilet paper roll should go. Should the paper come off the top or out from the bottom?

Kimberly Clark®, the maker of Cottonelle toilet paper, is getting to the bottom of the matter with their interactive website that asks people to answer the question, "Which way do you roll?" with a vote.

The ‘roll over’ votes are currently outpacing the ‘roll under’ votes at about 4 to 1. Stats for Toilet Paper Wars Trending: Older & Average
Research: 5,253 clicks in 332 w
Interest: > 3 minutes
Concept: Toilet Paper Wars
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: college-ruled toilet paper, windows vista sp1 toilet paper, and colored toilet paper.