Reebok recently announced a sustainable product initiative called 'Cotton + Corn' that will introduce consumers to plant-based footwear later on this year.
The project from Reebok Future considers three key phases of a product's lifecycle, such as making the footwear out of "things that grow," delivering performance features and offering a way for the product to return to the earth after it has served its primary purpose—Reebok's plant-based Cotton + Corn shoes can be composted after use.
Reebok has announced that the first shoe it will release as part of this initiative will have an upper of organic cotton and a base made from industrially grown, non-food corn. The use of these resources differs greatly from many of the petroleum-based materials used in many popular footwear styles today.
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