One of the biggest fashion fads of this year has to be color blocking, which is beautifully illustrated in the Costume National SS11 ad campaign. This bold and bright theme really gets you into the summer mood.
Featuring the strong and statuesque Jana Knauerova, the Costume National SS11 ad campaign is not only about color, but it is also about chic, sophisticated styles that have a lot of movement. Set on top of a stark white backdrop, the shoot may be minimalist, but it is also extremely eye-catching.
I especially like how the Costume National SS11 ad campaign focuses on one color at a time. This way, it is able to address this new fashion fad without doing the same thing that all other campaigns and editorials are doing.
Stats for Color-Blocking Fashion Campaigns
Trending: Older & Warm
Research: 10,008 clicks in 261 w
Interest: 4 minutes
Concept: Costume National SS11
Related: 114 examples / 88 photos
Segment: Neutral, 12-35
Comparison Set: 42 similar articles, including: great gatsby fashion, leggy shoe lookbooks, and colorfully striped collections.
Color-Blocking Fashion Campaigns
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