The Costume National Spring 2010 Collection is a Double Entendre
The Costume National Spring 2010 line took the phrase literally, with vegetable dyed leather creating the “tough exterior” while soft and floaty fabrics made for “tender heart-ed” models strutting up and down the catwalk.
Implications - Although there are so many new items coming out every day, modern consumers are feeling the monotony of designs out there. Products that feature more than one aesthetic are appealing to those who desire a bit of experimentation in their purchases. Focusing on combining two styles could help a company grow its appeal.