Cosmote Open Space Internet Makes Their Point About the Future of Internet Use
Vittoria Natarelli — May 8, 2010 — Marketing
References: cosmote.gr & adsoftheworld
This entertaining Cosmote Open Space Internet commercial has a point to make about the future of internet use. The commercial uses a simple comedic point, but their point is made effectively.
In the Cosmote Open Space Internet ad, our eyes are taken on a tour through a little town without walls or ceilings. Neighbours see each other as they watch television, cook, clean, and bathe. It's very silly, but very funny.
Implications - It also provides an interesting and truthful insight into the way we live our lives now. With so much time spent online, we're starting to lose a physical connection with the people that live in our immediate area. Nevertheless, it doesn't seem to effect our happiness, but it certainly affects our attention span. Anyway, use yours and enjoy this commercial.
In the Cosmote Open Space Internet ad, our eyes are taken on a tour through a little town without walls or ceilings. Neighbours see each other as they watch television, cook, clean, and bathe. It's very silly, but very funny.
Implications - It also provides an interesting and truthful insight into the way we live our lives now. With so much time spent online, we're starting to lose a physical connection with the people that live in our immediate area. Nevertheless, it doesn't seem to effect our happiness, but it certainly affects our attention span. Anyway, use yours and enjoy this commercial.
Trend Themes
1. Roofless Cities - The trend of virtual connectivity causing a loss of physical connection and the potential for technology to bridge that gap.
2. Open Space Internet - The potential for internet access and availability to impact social cohesion and community dynamics.
3. Cosmote Commercial - The impact of creative and comedic commercials in conveying important messages and insights.
Industry Implications
1. Telecommunications - The telecommunications industry has an opportunity to explore bridging the physical and virtual gap through internet access and availability.
2. Advertising - The advertising industry could harness the power of creative and comedic commercials to convey important messages and insights.
3. Community Building - The potential disruption to community dynamics could be an opportunity for industries to explore innovative and inclusive community building strategies.
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