The Reflection Cosmetic Concepts Offer Gender-Neutral Design and Use

By: Misel Saban - Apr 23, 2016
References: & packagingoftheworld
The Reflection Cosmetic concept is a project put together by designer Maxime Genier that explores gender fluidity in the realm of grooming products. The line of skincare is put together for both men and women to use with a packaging that reflects that neutrality in a monochromatic white design.

Gender fluidity is a topic many fashion and cosmetic brands are exploring, making the Reflection Cosmetics extremely timely. The range offers skin balms, creams and cleansers packaged in white plastic bottles with simple hexagonal and triangular patterns that would be appealing to either men or women shoppers. The name of the brand comes from the brand's mantra to "reflect who you are" through the products, rather than the products telling consumers who and what gender they should be.