COS' Film Depicts Designers Playing Musical Chairs with Their Own Pieces

By: Joey Haar - Dec 1, 2016
References: cosstores & youtube
COS, the clothing and design brand, has put together a short film that shows off both its style and its playful attitude. The film, directed by Dutch artists Lerner & Sander, depicts six furniture designers playing a game of musical chairs with their own pieces.

The video is shot in a dizzying style that reflects the circularity of musical chairs. Rather than showing each of the rounds of the game in full, the camera continually pans in what feels like a never-ending circle. As the frame shifts, each round (with one less chair and one less designer) is skillfully and seamlessly blended together.

The designers in COS' musical chairs video hail from all around the world, including the Netherlands, Denmark, Germany, Britain, Korea, and Canada. Their outfits are all from the COS AW16 party collection.