The Cory Bond Varon Magazine Feature Shot by Randall Bachner
Randall Bachner shot the black-and-white photographs, which turned out quite soft, despite their male-oriented themes. Stylist Bernat Buscato kept it typical playing Bond in workwear and camping-inspired ensembles. Check out the gallery to be blown away by both Mother Nature and Daddy Bond.
Implications - Brands don't just sell products, they sell lifestyles. One of the most effective ways for a brand to establish its image in the subconscious of consumers is by featuring ads of average, every day people enjoying their products in the habitat best suited for the commodity. The marketing connects with consumers on a personal level and seems authentic, increasing the chances of brand loyalty.