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User Generated Politics

The Shocking Correlation of McCain and Bush Approval

— August 18, 2008 — Social Good
This correlation video shows the shocking link between McCain’s support for Bush and Bush’s falling approval.  The video, one of the most popular today, was created by an Obama supporter who wanted to create his own version of an Obama ad.  It’s interesting to see that user generated videos are having such a significant impact in this election.

The video shows McCain used to support the slim majority of George Bush’s decisions.  However, as time went on, McCain’s approval gradually increased to 100%.  At the same time, public approval for Bush continued to fall.

The video leaves you with the question: “Do you support Bush today MORE than you did four year ago?”

Below, I've enclosed two other examples of user generated politics.
Trend Themes
1. User-generated Politics - Opportunity for political campaigns to leverage user-generated content to create authentic and impactful messaging.
2. Influence of User-generated Videos - Potential for user-generated videos to shape public opinion and affect political outcomes.
3. Evolution of Approval Ratings - Disruptive innovation opportunity to examine the correlation between political support and public approval over time.
Industry Implications
1. Political Campaigns - Possibility for political campaigns to harness user-generated content to engage voters and shape their perception of candidates.
2. Social Media Platforms - Opportunity for social media platforms to facilitate the creation, sharing, and virality of user-generated political content.
3. Data Analytics - Potential for data analytics companies to analyze user-generated political videos and uncover insights into public sentiment and political trends.
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