Award-winning author and innovation keynote speaker Jeremy Gutsche offers insightful management tips for executives and CEOs in his book and his live presentations and seminars.
One of the standout philosophies emphasized in his book 'Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change' and his innovation keynote speeches is that failure and experimentation are necessary to find new strategies and breakthrough ideas on any team. Jeremy believes that failure creates a new landscape for executives and CEOs to seize new opportunities and to learn new things about their brand. Jeremy references MTV's beginning in Exploiting Chaos to demonstrate why failure is a necessary step to innovate:
"In Weird Ideas That Work, Robert Sutton talks about the early days of MTV, a Warner subsidiary. At the time, Warner was trying to break of its more traditional programming. To get people to think differently, chairman Steven Ross would fire people for not making mistakes."
Failure opens up space for a brand to try new things, to re-strategize and to become more competitive in today's uncertain economic conditions. Trying new tactics and failing enables CEOs to understand their brands better, which ultimately produces a stronger team culture. To learn more about Jeremy's philosophies on innovation, check out a FREE online version of Exploiting Chaos here.
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