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Going Like Sixty
Coca-Cola Containers for Developing Nations - Coke Distribution for Meds
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The Coca-Cola brand is everywhere, so why is it tough to get medical supplies and other humanitarian goods delivered? Simon Berry wondered the same thing and took the initiative to convince Coke to use it’s ubiquitous distribution network to benefit humanity. Coke is listening. Berry is hoping that they will dedicate one-tenth of their containers for aid in developing nations. Critics (and they are there) resent Berry’s suggestion. He has a ready response.  Simon's answer to dissidents: Coca-cola reaches people. If people see the "life-saving" compartment, they will ask questions. Questions like: "How do I use these rehydrating salts?" and "How can I improve hygiene or sanitation to avoid disabling and life-threatening diseases?"
(treehugger)Source: flickr Via: treehugger |
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