This Corporate Branding Identity is Minimalistic and Alluring

By: Farida Helmy - Jul 22, 2014
References: anagrama & thedsgnblog
This visually appealing and alluring corporate branding identity for baby video firm Biovideo will definitely get the attention of new parents with its trusting color choices and simple, clear and minimalistic design.

Wanting a corporate branding identity that was reflective and communicative of its heartfelt and friendly ways and passion for documenting baby’s first moments for budding new parents, Biovideo worked with creative design firm Anagrama—and the final result is just stunning.

"The icon ties emotion with technology, a symbol of Biovideo’s extraordinary storytelling venture. The predominantly white and baby blue color palette transmits baby vibes," says the design team from Anagrama when asked about their choices for the color palette and design solutions.