This Corona Ad Tells Mexican People to Not Let Walls Stand in Their Way

By: Riley von Niessen - Nov 9, 2016
References: vimeo & adweek
This Corona ad references Donald Trump's controversial claims of building a wall between the United States and Mexico and was created in time for election day.

It begins with a shot of a large illuminated Corona sign, which aims to signify the brand's domestic influence. Next, it pans to a suave gentleman who considers the anger many feel towards the candidate's discriminatory claims. However he continues by saying "But we should also be angry at the walls we have here that don't let us move forward."

Following this, the Corona ad shows the man exploring the city and breaking down barriers in his way. With this, the beer brand aims to empower the Mexican people, which is especially powerful considering the timing of its release.