Corona beer caught the public’s attention full blast, with splashes of colorful paint being thrown everywhere in the heart of downtown. This was one of the largest paint parties held in Canada up to date.
Attendees were asked to dress in all white when entering the designated paint zone at Dundas Square, a high-traffic area in Toronto. Then, the mess began -- Corona provided buckets of paint for participants. The whole district was full of abstract works of art and there was also a giant blank canvas and mural for people to leave their signatures.
Ice-cold Coronas were sold at the bar, while Corona provided free food and live performances from a lineup of DJs and artists.
Downtown Paint Publicity Stunts
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