The new BBC advertising campaign, "Show Both Sides of the Story," does just that. The angle: get corner billboard space everywhere and juxtapose news on each corner.
BBDO New York
Bill Bruce (Chief Creative Officer)
David Lubars (Chief Creative Officer)
Eric Silver (Executive Creative Director)
Ari Weiss (Creative Director)
Jerome Marucci (Creative Director)
Jamie Overkamp (Art Director)
Jerome Marucci (Art Director)
Ari Weiss (Copywriter)
Implications - The images are powerful and make a statement about how most people tend to get one side of the story without considering the other. The billboards have a two-faced effect that dramatically captures the emotions of the portrayed subjects. From the oppositions of a soldier and an explosion to an Iraqi family and a TV with Bush on it, this ad is a clever way to try to promote the image of neutral media.
Stats for Cornervertising
Trending: Older & Mild
Research: 9,308 clicks in 504 w
Interest: 4 minutes
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: wrapped-window cars, military spouse-designed handbags, and all-season ski academies.
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