Superstar

Sean Connery Goes Back to Basics for Louis Vuitton

By: Marissa Brassfield - Published: • References: journeys.louisvuitton & luxist
Sean Connery is the latest iconic face to be featured in Louis Vuitton's 'Core Values' campaign. The ad's tagline, “There are journeys that turn into legends,” refers to the historical association of Louis Vuitton with luxury.

Sean Connery was snapped by Annie Leibowitz for the Louis Vuitton ad. The original 007's ad will run sometime this month, just in time for 'Quantum of Solace.' The ageless icon is 78 but looks stunning in this ad.

The Louis Vuitton 'Core Values' campaign has featured some other pop culture heavyweights before the addition of Sean Connery, including Andre Agassi and Steffi Graf, Keith Richards, Sofia and Francis Ford Coppola, Mikhail Gorbachev, and Catherine Deneuve. Stats for Core Value Ad Campaigns Trending: Older & Warm
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Concept: Core Value Ad Campaigns
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Segment: Males, 18-55
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