Superstar

Jean Claude Van Damme Appears in Coors Light 'Closest to Cold' Campaign

By: Katherine Vong - Published: Jul 11, 2012 • References: vccp and popsop
Action star Jean Claude Van Damme will again appear in the Coors Light 'Closest to Cold' campaign, which launched last year. The brand's latest extension of the campaign features Van Damme in a funny commercial that promotes the beer's ice cold, refreshing taste.

In addition to this commercial, which features Van Damme making snow angels in the mountains in order to get the same "ice cold freshment of a Coors Light," the Coors Light Closest to Cold campaign, which was created by VCCP Blue, features other video spots airing across the UK, as well as digital elements on Facebook and YouTube.

According to the Coors Light brand director Ali Pickering, the campaign has been a huge reason for the brand's growth since its launch the previous ear. She says, "...now is the ideal time to launch the new installment of adverts to push sales even further."