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We’re all sick of eco-friendly plastic bag alternatives, but this one actually is something new. The Kühltasche Shopping Fridge is an innovative solution to lugging home those groceries that need to stay cold, like frozen pizzas, ice cream or fresh fish.

The hip grey and orange bags are built out of fabrics excellent for insulating. They also come in a larger version to keep those beers chilled, a much more practical solution to lugging a big cooler box around.