These Commercials Aim to Negate Stereotypes of At-Home Moms

By: Mishal Omar - Jul 22, 2016
References: adweek & huffingtonpost
These 'cool mom' commercials oppose stereotypes of stiff, boring mothers who are stuck at home doing chores.

The commercials were created as part of a campaign for the company 'Hefty' -- one that sells disposable red cups that are staples at college parties. The three different commercials show the mothers telling stories about their partying ways of the night before. Using words like "hashtag," "bae," "on fleek" and referencing pop culture and popular social media fads -- the mothers' conservative appearance is quickly overshadowed by their use of modern slang.

By referencing a variety of popular Millennial phrases, this ad targets a younger audience while introducing older parents to of-the-moment slang that is simultaneously delivered in a humorous way.