For designers, this is another place to test your skills and win some cash. With the large number of headwear lovers out there - this is poised to become a huge hit. Check it out!
Implications - As consumers are becoming tired of the same clothing in the same malls, personalization (especially through online outlets) is key. This is important for those consumers that live in rural or suburban areas since they have limited access to unique products. Furthermore, those that are concerned with unique self-expression will go to great lengths to stand out in a small town.