With Italian class, they're beautiful, catchy and endearing at first glance.
There's nothing archaic about these pieces of cookware. They're coated with what appears to based coating technology and even with that, they appear to come reasonably priced.
This is one set of hot cookware.
Implications - One of the best ways a company or brand can differentiate itself as a special brand is by featuring radical designs or alterations to a commonly used, everyday item. By coating these products with an unfamiliar pattern, the company creates an immediately recognizable image and style which consumers will associate with the brand.