This outdoor cooking shelter was built by Urmas Muru and Peeter Pere.
Located in Estonia at the KorvamaÌˆe farm, this cooking shelter has a timber frame, is covered in sheet material and is punctured by circular holes in both facades.
Apparently, this type of dwelling is popular to throw parties in since Estonia is not known for being especially warm.
Implications - Today's social consumer is open to the possibility of making big purchases simply for the sake of creating a party-friendly ambiance. Thus, things like patio furniture, home entertainment systems and stereos are taken a step further with outdoor cooking shelters, home theaters and in-home dance floors. Ultimately, today's stressed-out consumer just wants to have a good time.
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Concept: Outdoor Party Pads
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Segment: Neutral, 18-55
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Outdoor Party Pads
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