This 'CooKing' Product is Branded as a "Cooking Cheese"

By: Laura McQuarrie - Sep 7, 2016
References: & thedieline
'CooKing' is a brand that makes an assortment of dairy products for retail and restaurant use, including one 'Mozzarella Pizza' product that's branded as a "cooking cheese" product.

The unique cheese product comes in tube-shaped package that boasts a descriptive label, a bold color scheme, as well as black and white photography, which is somewhat unusual for products that are specifically targeted towards B2B use and are only ever seen behind-the-scenes by staff, rather than consumers. As such, the premium Mozzarella Pizza cheese packaging design created by Fabula Branding is designed to stand out as a feature in retail and restaurant kitchens, clearly distinguishing itself from other product packaging designs that are rarely considered for show. At the same time, the sophisticated branding also works to emphasize that the design was created by professionals.