This Cookies and Milk Campign Pairs Girl Guide Cookies & Boy Scout Milk

By: Ady Floyd - Mar 1, 2016
References: adweek & adweek
In an incredibly clever marketing campaign, the 'Scout Milk Mission' seeks to combine cookies and milk by encouraging Boy Scouts to sell milk wherever Girl Guides are selling cookies. This ad presents the world with the 'Got Milk?' campaign's latest installment.

While Girl Guides have been selling and distributing cookies for about 100 years, the Scout Milk Mission plans to team up with their gender equivalents and sell compatible milk. The perfectly paired snack and beverage combination will earn Boy Scouts a badge, while simultaneously raising monetary donations.

This creative cookies and milk marketing strategy was dreamed up by Goodby Silverstein & Partners. The official goal is for Boy Scouts and Girl Scouts to team up and sell their products at the same location. This will revamp the Got Milk? campaign and promote the goodness of nutritional dairy products.