The Convivencia Sin Violencia campaign illustrates the tag line, "Violence leads to violence." This important message, to say the very least, is accompanied by customized vector sign pictograms, which show violent acts in a perpetual cycle. Whether it is a man kicking his dog only to be snapped at later or a gang of bullies beating somebody up who then returns the favor by shooting a gun at them, violence is never the answer.
Conceived and executed by Alazraki Networks, an ad agency based in México, the Convivencia Sin Violencia campaign was art directed by Alonso Lozano, Enrique Guzman and Jorge Rendón with creative direction by Angel Iglecias and Jorge Rendón. It is refreshing to see that real images of violence were not used considering that would also perpetuate the situation.
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