Earlier this year, Trussardi displayed their Fall Winter 2007/2008 collection using a luggage conveyor belt. The event took place at the Milan Fashion Week.
The conveyor belt concept is both unique and metaphoric, isn't it?
Implications - Fashion runway shows often feature avant-garde presentations that strengthen the themes within the overall line and reflect the brand's public perception. In this example, Trussardi showed off its Fall/Winter luggage collection by integrating other connotations of travel and eschewing a stationary runway in favor of a luggage conveyor belt commonly seen in airports. This clever stunt generated buzz among the blogosphere and fashion elite; it also aligned the Trussardi brand with innovative luxury travel.
Conveyor Belt Fashion
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