Conveyor Belt Fashion

By: Jeremy Gutsche - Jul 24, 2007   Updated: Mar 25 2011
References: trussardi & thecoolhunter.net
Earlier this year, Trussardi displayed their Fall Winter 2007/2008 collection using a luggage conveyor belt. The event took place at the Milan Fashion Week.

The conveyor belt concept is both unique and metaphoric, isn't it?

Implications - Fashion runway shows often feature avant-garde presentations that strengthen the themes within the overall line and reflect the brand's public perception. In this example, Trussardi showed off its Fall/Winter luggage collection by integrating other connotations of travel and eschewing a stationary runway in favor of a luggage conveyor belt commonly seen in airports. This clever stunt generated buzz among the blogosphere and fashion elite; it also aligned the Trussardi brand with innovative luxury travel.