Conveyor Belt Fashion

By: Jeremy Gutsche - Published: Jul 24, 2007   Updated: Mar 25 2011 • References: trussardi &
Earlier this year, Trussardi displayed their Fall Winter 2007/2008 collection using a luggage conveyor belt. The event took place at the Milan Fashion Week.

The conveyor belt concept is both unique and metaphoric, isn't it?

Implications - Fashion runway shows often feature avant-garde presentations that strengthen the themes within the overall line and reflect the brand's public perception. In this example, Trussardi showed off its Fall/Winter luggage collection by integrating other connotations of travel and eschewing a stationary runway in favor of a luggage conveyor belt commonly seen in airports. This clever stunt generated buzz among the blogosphere and fashion elite; it also aligned the Trussardi brand with innovative luxury travel. Stats for Conveyor Belt Fashion Trending: Older & Chilly
Research: 6,980 clicks in 458 w
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Concept: Conveyor Belt Fashion
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
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