Conveyor Belt Ads

By: Angela Lowe - Published: • References: adrants & gushmagazine
Those plain, usually dirty, black conveyor belts at the grocery store are now up for grabs as ad space. " 'Conveyor belts have never been on anybody's radar screen for marketing,' said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. 'But a store with eight to 10 checkout lanes, well, you're talking about 100 square feet of wasted ad real estate.' " (Advertising Age) Kroger Stores are the first national retailer to test a few dozen of the ads in their stores, but Harps Food Stores are also testing the ads. The first marketers are local companies including real-estate agents and insurance brokers, but none of the big national brands as of yet. (GUSH Magazine) Stats for Conveyor Belt Ads Trending: Older & Average
Traction: 6,020 clicks in 449 w
Interest: 4 minutes
Concept: Conveyor Belt Ads
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: ski jump accommodations, top 55 eco trends in march, and hater-admonishing soccer boots.