Nine West Husband-Hunting and Walk of Shame Ads Backfire

By: Meghan Young - Published: Aug 6, 2014 • References: ninewest &
Sometimes an idea looks good on paper, but in the real world is far from it; that is the case when it comes to Nine West's unintentional foray into controversial footwear campaigns. Focusing on the outdated desire of women, it shows a woman in wild animal print heels hunting for a husband, another toting a leather purse in anticipation of a walk of shame and a mother rejoicing on the first day of kindergarten.

As far as controversial footwear campaigns, Nine West hits the nail on the head with these images. Strong, independent women have been responded to the ads. Facebook user Caroline Tippens writes, "Apparently, your marketing team must be comprised of misogynists." But as they say, bad press is still good press. Nine West is certainly a hot topic right now. Stats for Controversial Footwear Campaigns Trending: Older & Average
Research: 942 clicks in 94 w
Interest: 0.7 minutes
Concept: Controversial Footwear Campaigns
Related: 61 examples / 47 photos
Segment: Females, 18-55+
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