I have to say, looking at these ads makes you wonder what kind of lifestyle Deutsch Magazine, an International LifeStyle magazine, promotes. Is ‘animal-love’ the new hip international lifestyle these days and I did not know? I looked at the magazine online, and it is actually an elegant über classy one. So I guess in today’s market, you have to resort to the extreme and shocking to stand out and get attention.
This ad campaign does not hold back on the daringness or shock value. The ads depict a beast of a dog getting intimate and carnal with a blond young woman. But it does so in style, with diamond blinged teeth. The ads were done by Jung von Matt/Neckar Advertising Agency, Stuttgart, Germany.
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