Murder News Reports as Promotion - Controversial Ashanti Video & eCard (VIDEO)

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Ayman Helweh
On: Jun 11, 08
1,507 Trends
1,287 Comments


Murder News Reports as Promotion - Controversial Ashanti Video & eCard (VIDEO) [Edit]


Murder News Reports as Promotion - Controversial Ashanti Video & eCard (VIDEO)
Murder News Reports as Promotion - Controversial Ashanti Video & eCard (VIDEO) 2
Murder News Reports as Promotion - Controversial Ashanti Video & eCard (VIDEO) 3






Murder News Reports as Promotion - Controversial Ashanti Video & eCard (VIDEO) 1,760 Views - Click for Gallery

Singer Ashanti has sparked outrage and protest with a promotional e-card featuring a fake news report about a murder spree inspired by the bloody music video for the single “The Way That I Love You” from her new album, The Declaration. Making things worse, her official homepage links to the controversial promotion.

In the music video, Ashanti portrays an angry lover who takes a bloody revenge on a cheating boyfriend by stabbing him to death. The clip features images of knives, blood-spattered walls, and bodies in the bathtub which are used in the e-card promotion. The card features a fake news headline from the UCN (Universal Crime Network) which reports that, “police are investigating a recent wave of violence in New Jersey. The police commissioner has hinted that there may be a tie between the recent attacks and the music video for Universal/Motown recording artist Ashanti’s single ‘The Way That I Love You.’ “

When the site loads, visitors are prompted to send their own customized e-card to friends. You can enter your name, the name of your friend and their "crime." The crime can be a variety of things from "sleeping around," "suspected sleeping around," "playing you like a fool" and "breaking your heart." The next option is for the "Weapon of Choice," which includes things such as a "boot," "knife," "can," "sledgehammer," "rolling pin" and "guillotine." After entering everything in, the site sends out an email to the person of your choice with a link to a customized UCN news report featuring the inputted information, including the victim's name splattered in blood on a wall, the weapon of choice, the sender's name in a fake newspaper headline and a reference to their home state. (ballerstatus)

Source: ballerstatus   Via: adrants  






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Comments:


I am so disturbed... I really dislike this :(

By: Bianca Bartz on Jun 11, 08 | 3,811 Trends | 990 Comments

I really like showtime's Dexter,(which has previously done a similar fake murder reprt promotion). But yeah, I think there's a difference. Dexter is an adult ahow about a serial killer, this is a music video on a popular chanel watched by youngsters.

By: Ayman Helweh on Jun 11, 08 | 1,844 Trends | 1,287 Comments

I really don't think it's a big deal. It's like it was a fantasy. People are allowed to have fantasies anymore? Someone who would say they murdered someone because of a video was already sick to begin with. Just like with this pearl jam video Jeremy that didn't ban that.

By: Joey Guillory on Jun 11, 08 | 2 Trends | 12 Comments

Good call Ayman. I wonder if this was inspired by Dexter... Dexter's quite interesting in that the character development makes you root for a protagonist... and that protagonist is actually a murderer. What next?

By: Jeremy Gutsche on Jun 12, 08 | 1,500 Trends | 1,121 Comments

Hey Joey, the outrage is mainly about the eCard with the fake news reports, not only about the video (which I agree it can be just a fantasy, ala Britney killing herself in Everytime).

By: Ayman Helweh on Jun 12, 08 | 1,844 Trends | 1,287 Comments



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