Controversial Ashanti Video & eCard

By: Ayman - Published: Jun 12, 2008 • References: ballerstatus & adrants
Singer Ashanti has sparked outrage and protest with a promotional e-card featuring a fake news report about a murder spree inspired by the bloody music video for the single "The Way That I Love You" from her new album, The Declaration. Making things worse, her official homepage links to the controversial promotion.

In the music video, Ashanti portrays an angry lover who takes a bloody revenge on a cheating boyfriend by stabbing him to death. The clip features images of knives, blood-spattered walls, and bodies in the bathtub which are used in the e-card promotion. The card features a fake news headline from the UCN (Universal Crime Network) which reports that, "police are investigating a recent wave of violence in New Jersey. The police commissioner has hinted that there may be a tie between the recent attacks and the music video for Universal/Motown recording artist Ashanti's single 'The Way That I Love You.' " Stats for Murder News Reports as Promotion Trending: Older & Average
Research: 3,414 clicks in 414 w
Interest: > 3 minutes
Concept: Murder News Reports As Promotion
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
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