Ayman Helweh
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Singer Ashanti has sparked outrage and protest with a promotional e-card featuring a fake news report about a murder spree inspired by the bloody music video for the single “The Way That I Love You” from her new album, The Declaration. Making things worse, her official homepage links to the controversial promotion. In the music video, Ashanti portrays an angry lover who takes a bloody revenge on a cheating boyfriend by stabbing him to death. The clip features images of knives, blood-spattered walls, and bodies in the bathtub which are used in the e-card promotion. The card features a fake news headline from the UCN (Universal Crime Network) which reports that, “police are investigating a recent wave of violence in New Jersey. The police commissioner has hinted that there may be a tie between the recent attacks and the music video for Universal/Motown recording artist Ashanti’s single ‘The Way That I Love You.’ “
 When the site loads, visitors are prompted to send their own customized e-card to friends. You can enter your name, the name of your friend and their "crime." The crime can be a variety of things from "sleeping around," "suspected sleeping around," "playing you like a fool" and "breaking your heart." The next option is for the "Weapon of Choice," which includes things such as a "boot," "knife," "can," "sledgehammer," "rolling pin" and "guillotine." After entering everything in, the site sends out an email to the person of your choice with a link to a customized UCN news report featuring the inputted information, including the victim's name splattered in blood on a wall, the weapon of choice, the sender's name in a fake newspaper headline and a reference to their home state.
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