Rockstar

In Contributing Editor 'Tight Knit' Editorial, the Man is a Mere Detail

By: Tiana Reid - Published:   Updated: Jun 14 2011 • References: ohnetitel & thecontributingeditor
The Contributing Editor 'Tight Knit' fashion spread features three models; however, only two of them wear any clothes. Conventional roles are reversed in this set-up, and male model River Viiperi is just a mancessory and is in the buff throughout the entire editorial.

Fashion editor Andreas Kokkino honed in on attire all by Ohne Titel, which consisted primarily of urban, stretchy, athletic and colorful knits.

Implications - One of the best ways for a company or brand can create brand awareness is by featuring advertising that heavily relies on sex appeal. The ads draw interest from fans of the brand, critics of the company, and the curious general public that wonders what the fuss is about.

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Concept: Contributing Editor Tight Knit
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Segment: Females, 18-35
Comparison Set: 37 similar articles, including: wearable wool armor, medieval metal crowns, and thigh-high leather footwear.