This Contra-Bando Bottle of Rum Tempts Drinkers with Forbidden Fruit

By: Lacey-Jane Walsh - Published: Jan 18, 2014 • References: trestiposgraficos & packagingoftheworld
This Contra-Bando rum label was designed by a firm called Tres Tipos Gráficos the for the new Caballero's Group rum. This rum is manufactured in Spain, hence the name Contra-Bando, which of course means contraband.

The label for this tempting bottle of rum has a blue and red map printed on it. It's been stamped with the brand name in a bold black font, making this booze bottle seem edgy and forbidden. This is a clever marketing strategy because nothing sparks interest and curiosity like forbidden fruit. Essentially this brand is saying "this rum is so good, it should be illegal."

Contra-Bando has an ad which reveals a busted open crate of this seemingly smuggled alcohol. This helps to reinforce the edgy nature of the brand. Stats for Forbidden Booze Branding Trending: Older & Buzzing
Research: 7,366 clicks in 122 w
Interest: 2.5 minutes
Concept: Contra-bando
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: texty mouthful marketing, tabbed bottle branding, and debonair beverage branding.