These ads for Amway cleaning polish feature everyday items such as coffee cups and candy bowls turned inside out to show us how easy using Amway products makes it to clean and polish.
The ads were created by advertising agency Rediffusion Young & Rubicam, Gurgaon, India with creative direction by Ramanuj Shastry, Sagar Mahabaleshwar, Abhinav Pratiman, Daniel Upputuru, and Avinash.
Implications - Advertisements that take a literal, extremist approach are sure to catch the eye of the consumer. This is because these ads are easy to understand and fun to execute, with imagery that is often completely surreal, such as this inside-out mug. When trying to spread a message, simple is often better.
Stats for Contortionist Coffee Cups
Trending: Older & Mild
Research: 11,351 clicks in 376 w
Interest: 3.6 minutes
Concept: Contortionist Coffee Cups
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: 13 self-cleaning products, 20 self-cleaning and antibacterial products, and barf cleaning products.
Contortionist Coffee Cups
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