Content Analysis Tool MarketMuse Improves Engagement for Companies

By: Alyson Wyers - Oct 24, 2015
References: marketmuse & springwise
In a world where content is considered king, this website content analysis tool helps companies determine how effective their messaging is. Startup MarketMuse uses algorithms to perform a site audit in order to identify and fill content gaps on a brand's website, and thereby help them improve their search ranking.

Specializing in what they call "enterprising content planning," MarketMuse offers businesses ways to make better decisions concerning their content, which will lead to more engagement and enhanced quality in leads. Their "content quality grader" suggests improvement while a content analysis tool speeds up workflow while also bettering quality of content.

This editorial platform is just one way scientific processes can help businesses manage their online presence.