Advertisers Use Power of Whimsy to Motivate Consumers

By: Geebee Micro - Published: Mar 12, 2009 • References: imediaconnection
Consumers don’t want to be reminded of hard times, and advertisers are responding by creating whimsical, fun and humorous ads that will get people in a positive mood when looking over their wares.

There have been concerns in the past that too much humor, cute or whimsy might make the product or service seem ridiculous. On the contrary, it makes it more believable, as these types of moments appear to be more genuine than those that look too manufactured by agencies.

These two factors are driving a lot of creative to quickly adopt and adapt their promotional material to capture the mood of the public, and it’s working very well when it’s done correctly. Stats for Cutesy Commercials Trending: Older & Average
Research: 4,788 clicks in 375 w
Interest: > 3 minutes
Concept: Cutesy Commercials
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: stop-motion milk ads, silly cereal ads, and ads with resurrected icons.