Rockstar

Stone-Buhr's 'Find the Farmer' Provides Product Traceablity

By: Katie Cordrey - Published: May 24, 2009 • References: findthefarmer and nytimes
Stone Buhr’s ‘FindTheFarmer.com’ website allows consumers to enter a product lot code to find the farmers who produced the grain used in making the company’s locally-grown all-purpose flour.

Bios and information about each farmer are listed in the ‘Meet the Farmers’ section. There is also an ‘Ask the Farmer’ feature that allows questions to be submitted for farmer response.

In 2007 the 100-year-old Stone Buhr Company realized that its participation in the local food movement could be a force for positive change. It replaced its commodity flour with flour from Columbia Plateau Producers, a Food Alliance-certified group of family farmers located in Oregon, Washington and Idaho.

Stone Buhr began offering source tracking of flour lots beginning in March of 2009. The concept is betting that the transparency it fosters will create marketplace confidence because of increased consumer knowledge and heightened producer visibility.