Tangram Boasts Relaxing Branding That Puts Consumers at Ease

By: Rebecca Byers - Feb 10, 2016
References: retaildesignblog.net
This example of consultancy branding includes the entire range of marketing materials for Tangram, a consulting agency that boasts a scheme that successfully communicates its methodology.

Realized by the creative team at McCartney Design, the branding scheme uses delicate pastel hues to bring to life playful illustrations inspired by the 19th century Chinese Tangram puzzle. Using a visual language that feels contemporary and concise, the experience of the branding for Tangram Consulting is deeply rooted in its geometrical imagery and relaxing color scheme.

An example of how a well-executed and lively visual marketing scheme can help communicate the values of a brand, the ultramodern designs for Tangram reflect the power of ancient symbols in advertising and the need for brands to put consumers at ease.