The Advan Mathew 'Conservative Lady' Series is Restrained

By: Josh Triantafilou - Published: • References: advanmatthew & designscene.net
Fashion and beauty photographer Advan Mathew recently shot a series of photographs titled, 'Conservative Lady,' for iCreate magazine that does much to live up to its name.

The shoot depicts model Yulia (Damn-Inc) in semi-formal, reserved outfits courtesy of stylist Kaymory Kiky, wearing similarly
restrained makeup and hairstyles from Olivia Worotitjan. Whether Yulia is in an office or ascending down a staircase, she maintains the same taciturn, almost pouty expression. One gets the sense that she is indeed a conservative lady.

Whereas many fashion shoots aim for eccentricity, this shoot is set apart by its decidedly toned-down character. Even beyond the outfits the model wears, the photographs are reserved in character. Much of this comes from the set design -- offices, studies and the like -- yet a lot of it can be owed to the colors, which are dark and opaque. Stats for Reserved Retro Shoots Trending: Older & Average
Traction: 1,538 clicks in 120 w
Interest: 3.5 minutes
Concept: Conservative Lady
Related: 112 examples / 86 photos
Segment: Females, 18-55
Comparison Set: 41 similar articles, including: texture-infused shoots, provocative flamingo editorials, and golden getaway fashion.